For our final general meeting of the year, our own 2003 Chapter President, DeAnn Baxter, APR, joined us as our speaker. Baxter is the manager of Public Affairs and Communications at Coca-Cola Refreshments for the Pittsburgh area. read more »
March 29, 2013
Expanding my role at Come Recommended
As you probably already know, I’ve been the public relations research assistant at Come Recommended since the end of September. I’ve spent the last several months conducting research for blog posts and infographics for our clients. When a spring/summer position opened up for a content creator trainee, I took a writing test to see if I would be right for the job.
Now I am officially taking on the new role, which involves less research and more writing. Lots and lots of writing. I’m really excited for this opportunity and I look forward to sharing my writing with you!
March 14, 2013
Finding Your Footing After Graduation with Krystin Arrabito
Earlier in the week was our March general meeting for PRSSA. Our guest speaker this month was a recent Penn State grad, Krystin Arrabito. She came to Penn State as a journalism major, eventually switched to public relations and graduated in 2011. Arrabito is now an account associate at Emanate PR in New York City. She was the perfect person to give us some insight into finding our footing after graduation. read more »
February 28, 2013
3 Tips for Effectively Using LinkedIn
Last night I hosted a social media workshop for some members of PRSSA. I talked a lot on how to use social media as a job search tool, focusing a large part on LinkedIn. So many people have LinkedIn accounts but don’t know how to use it effectively. read more »
February 24, 2013
SeaWorld Penguins Visit Pennsylvania!
In one of the coolest marketing campaigns I have ever experienced, SeaWorld Orlando has been touring the country bringing a little piece of its new expansion Antarctica: Empire of the Penguin to a number of cities. Today, I got to see the tour first-hand at the King of Prussia Mall.
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February 21, 2013
$12,374,034.46 FOR THE KIDS!
Last weekend, we raised $12,374,034.46 at the 46 hour Penn State Dance Marathon. I spent 36 hours on my feet in the stands with PRSSA. I am so proud of what my school accomplished this year. This was my final THON as a student at Penn State and it was a weekend I will never forget.
February 15, 2013
GONE GLOBAL: Keith Henja on Nonprofits
The final breakout session of the day was divided into crisis communications and nonprofits. Keith Henja is the communications officer at Little Kids Rock, a nonprofit organization that brings free musical instruments and music instruction to lower funded public school children. read more »
February 13, 2013
GONE GLOBAL: Greg St. Claire on Agency PR
The first breakout session of the conference was a choice between agency and public affairs. I chose agency, hosted by Greg St. Claire,the executive vice president of corporate issues management at Edelman. A constant theme throughout the presentation was that we’ve entered a new world of communication. read more »
