Tag Archives: PR

SeaWorld Penguins Visit Pennsylvania!

In one of the coolest marketing campaigns I have ever experienced, SeaWorld Orlando has been touring the country bringing a little piece of its new expansion Antarctica: Empire of the Penguin to a number of cities. Today, I got to see the tour first-hand at the King of Prussia Mall.

Matt Prince’s Personal Branding Secrets

The breakout session for which I was most excited was the first session on Sunday. I attended “Brand You,” hosted by Matt Prince, a social media manager at Disney. Social media and Disney are my two of my favorite things, so this was clearly a big one for me. Before Disney, Prince founded his own […]

Virgil Scudder lists “10 Essentials of a successful PR career”

During the final breakout session I attended on Saturday, Virgil Scudder gave his list of ten essential tips for a successful public relations career. Scudder is the president of Virgil Scudder & Associates, Inc. He is an expert in media training, having counseled executives in 26 countries on five continents since 1977. Scudder started his […]

Dr. Joseph V. Trahan III, “Media Training”

During Saturday’s first breakout session, I attended “Media Training” with Dr. Joseph V. Trahan III. Dr. Trahan is the president and CEO of Trahan & Associates. He has more than twenty-nine years of media training experience in governmental, association, educational and non-profit public relations. Trahan began with the three Cs of media relations: control, competence and […]

Rob Boulware, ‘Corporate Comm and Other Rants’

On Tuesday evening, PRSSA hosted our first guest speaker of the year, Rob Boulware the manager of stakeholder relations at Seneca Resources. His company is the exploration and production segment of National Fuel Gas Company. After a nice dinner at the Deli with our executive board, Rob joined us at our general meeting to discuss corporate and […]

Back to Happy Valley

Summer is over and I have returned to Penn State after seven of the greatest months of my life in Orlando. Now it’s back to business as usual, with a few changes.

A new year with new adventures ahead

2011 is over. I finished uploading my work from the past year to my portfolio to give you a sense of what accomplished in 2011. In addition to starting this blog, I joined PRSSA and Valley, I had two internships at Partyspace.com and Penn State Career Services, and I’ve completed half of the credits required […]

Lisa Packer on Media Relations

PRSSA hosted a workshop tonight about Media Relations. Because I won Committee Member of the Month, I was invited to go to dinner with the guest speaker and a few other PRSSA members before the workshop. Tonight’s speaker was Lisa Packer, Principal at Robinson Packer & Wannenburg, a strategic communications firm in Philadelphia. Lisa is […]