Tag Archives: PRSA

“Meet the living legends of public relations:” Fred Cook and Peter Debrency

Sunday began with a keynote panel, “Meet the living legends of public relations.” The panel featured Fred Cook and Peter Debrency. Cook is the CEO and President of GolinHarris. Debrency is the former Vice President of Corporate Relations at Allstate Insurance and is now a consultant at Gagen MacDonald. The two discussed the things they […]

Jeff Krakoff on Crisis Communications

Jeff Krakoff was the keynote speaker at the October PRSSA General Meeting. He is the director of brand marketing practice at Burson-Marsteller. He is an experienced public relations professional with a career spanning 25 years. He serves his clients as an integrated communications strategist, writer, media relations professional and issues/crisis counselor. Krakoff came to our […]

A Blog About Blogs

I wrote this blog post for Penn State PRide about a month ago! Let me know what you think!

Social Media Day

On Wednesday, Penn State’s PRSSA and Social Media Club hosted Social Media Day. This was a full day of lectures and panels with professionals and students who discussed different aspects of using social media. I was able to attend the last two sessions of the day: “Student Organizations use of Social Media” and “Job Search […]

Mary Henige: Communicating on the Social Web

Tuesday night was the last general meeting of PRSSA for the semester. It started off on a great note because I won “Communications Committee Member of the Month!” That was pretty awesome.

PRSSA Regional Activity: PR Survivor (Part 4/4)

Finally, the lecture series closed by bringing us all together for the Ben Bronstien Lecture on Ethics and Public Relations. The speaker for this lecture was Patricia Whalen of DePaul University. She is a member of the Board of Ethics for PRSA.

PRSSA Regional Activity: PR Survivor (Part 3/4)

Next we attended an etiquette luncheon where we learned proper table manners for a business meal. I learned what each fork is for and which foods to stay away from (cherry tomatoes and olives with pits!). I also got to meet a few students in PRSSA that I didn’t know before, which was nice.

PRSSA Regional Activity: PR Survivor (Part 2/4)

After the keynote, we split off into different lectures. I attended Bill Lublin‘s “Connecting with the Online Consumer.” I figured it would be a good idea to hear a professional opinion on utilizing social media, considering my work with Valley. Bill is the CEO of Social Media Marketing Institute. He gave lots of book recommendations […]