Tag Archives: prssanc
Sunday began with a keynote panel, “Meet the living legends of public relations.” The panel featured Fred Cook and Peter Debrency. Cook is the CEO and President of GolinHarris. Debrency is the former Vice President of Corporate Relations at Allstate Insurance and is now a consultant at Gagen MacDonald. The two discussed the things they […]
During the final breakout session I attended on Saturday, Virgil Scudder gave his list of ten essential tips for a successful public relations career. Scudder is the president of Virgil Scudder & Associates, Inc. He is an expert in media training, having counseled executives in 26 countries on five continents since 1977. Scudder started his […]
During Saturday’s first breakout session, I attended “Media Training” with Dr. Joseph V. Trahan III. Dr. Trahan is the president and CEO of Trahan & Associates. He has more than twenty-nine years of media training experience in governmental, association, educational and non-profit public relations. Trahan began with the three Cs of media relations: control, competence and […]
The Penn State PRSSA Executive Board is getting ready to fly to San Francisco for the PRSSA National Conference. Our Director of Creative Production, Zach Dugan, put this video together so that everyone knows that we’re coming. Check it out!