Tag Archives: san francisco

Matt Prince’s Personal Branding Secrets

October 29, 2012 · by · in PR Lessons, PRSSA · 1 Comment

The breakout session for which I was most excited was the first session on Sunday. I attended “Brand You,” hosted by Matt Prince, a social media manager at Disney. Social media and Disney are my two of my favorite things, so this was clearly a big one for me. Before Disney, Prince founded his own […]

“Meet the living legends of public relations:” Fred Cook and Peter Debrency

October 26, 2012 · by · in PR Lessons, PRSSA · Leave a comment

Sunday began with a keynote panel, “Meet the living legends of public relations.” The panel featured Fred Cook and Peter Debrency. Cook is the CEO and President of GolinHarris. Debrency is the former Vice President of Corporate Relations at Allstate Insurance and is now a consultant at Gagen MacDonald. The two discussed the things they […]

Virgil Scudder lists “10 Essentials of a successful PR career”

October 24, 2012 · by · in PR Lessons, PRSSA · Leave a comment

During the final breakout session I attended on Saturday, Virgil Scudder gave his list of ten essential tips for a successful public relations career. Scudder is the president of Virgil Scudder & Associates, Inc. He is an expert in media training, having counseled executives in 26 countries on five continents since 1977. Scudder started his […]

David Almacy and Larry Parnell on “Social Media and the 2012 Election”

October 22, 2012 · by · in PR Lessons, PRSSA · Leave a comment

The second breakout session on Saturday was called, “Social Media and the 2012 Election.” This presentation had two speakers: David Almacy, Senior Vice President of Digital Strategies at Edelman PR, and Larry Parnell, PR Program Director at The Graduate School of Political Management at George Washington University. Almacy and Parnell took turns at the mic […]

Timothy Jordan, ‘Get more from Google+’

October 17, 2012 · by · in PR Lessons, PRSSA · Leave a comment

This weekend I attended the 2012 PRSSA National Conference in San Francisco. The conference lasted from Friday to Tuesday and featured guest speakers and panels from many areas of the public relations industry. Kicking off the conference, the Saturday key note speaker was Timothy Jordan, a senior developer advocate for Google. He works with publishers […]