Tag Archives: social media

3 Tips for Effectively Using LinkedIn

Last night I hosted a social media workshop for some members of PRSSA. I talked a lot on how to use social media as a job search tool, focusing a large part on LinkedIn. So many people have LinkedIn accounts but don’t know how to use it effectively. 

SeaWorld Penguins Visit Pennsylvania!

In one of the coolest marketing campaigns I have ever experienced, SeaWorld Orlando has been touring the country bringing a little piece of its new expansion Antarctica: Empire of the Penguin to a number of cities. Today, I got to see the tour first-hand at the King of Prussia Mall.

GONE GLOBAL: Greg St. Claire on Agency PR

The first breakout session of the conference was a choice between agency and public affairs. I chose agency, hosted by Greg St. Claire,the executive vice president of corporate issues management at Edelman. A constant theme throughout the presentation was that we’ve entered a new world of communication.

Stepping up to the plate with Sports PR

Tonight’s PRSSA general featured David Wells and Colby Miller of Minor League Baseball team the State College Spikes. Having no background in sports promotion, I was interested to hear how PR techniques would change for such a specific niche. But like any other area of the industry, the most emphasized idea of the night was for […]

Oreo wins the Super Bowl

I love watching Twitter feeds during events like the Super Bowl. You get a plethora of opinions every few seconds. Between the game itself, the commercials and Beyonce, this year was no different. What really made it interesting was the moment the Superdome blacked out.

Matt Prince’s Personal Branding Secrets

The breakout session for which I was most excited was the first session on Sunday. I attended “Brand You,” hosted by Matt Prince, a social media manager at Disney. Social media and Disney are my two of my favorite things, so this was clearly a big one for me. Before Disney, Prince founded his own […]

David Almacy and Larry Parnell on “Social Media and the 2012 Election”

The second breakout session on Saturday was called, “Social Media and the 2012 Election.” This presentation had two speakers: David Almacy, Senior Vice President of Digital Strategies at Edelman PR, and Larry Parnell, PR Program Director at The Graduate School of Political Management at George Washington University. Almacy and Parnell took turns at the mic […]

Timothy Jordan, ‘Get more from Google+’

This weekend I attended the 2012 PRSSA National Conference in San Francisco. The conference lasted from Friday to Tuesday and featured guest speakers and panels from many areas of the public relations industry. Kicking off the conference, the Saturday key note speaker was Timothy Jordan, a senior developer advocate for Google. He works with publishers […]