Tag Archives: advertising

GONE GLOBAL: Keynote Speaker Adam Kmiec

Penn State PRSSA Regional Conference kicked off with keynote speaker Adam Kmiec, the global director of digital and social media at Campbell Soup Company. Kmiec talked about the new world of digital communication. “It’s not a milennial thing, or boomer thing, or an x and y thing,” he said. “It’s a digital revolution.”

Oreo wins the Super Bowl

I love watching Twitter feeds during events like the Super Bowl. You get a plethora of opinions every few seconds. Between the game itself, the commercials and Beyonce, this year was no different. What really made it interesting was the moment the Superdome blacked out.