Tag Archives: PRSSA


When I first started this blog, one of the first events I covered was the PRSSA Regional Conference held at Penn State in 2011. Now, two years later, Penn State is hosting another Regional Conference: GONE GLOBAL: PRofessionals AROUND THE WORLD.  It seems fitting that this time around, I am on the executive board and […]

Stepping up to the plate with Sports PR

Tonight’s PRSSA general featured David Wells and Colby Miller of Minor League Baseball team the State College Spikes. Having no background in sports promotion, I was interested to hear how PR techniques would change for such a specific niche. But like any other area of the industry, the most emphasized idea of the night was for […]

My final Spring semester

This month has marked the beginning of my last Spring semester at Penn State. In order to graduate in December, I am currently taking 20 credits.

Jen Eury talks Ethical Challenges

Our November general meeting for PRSSA featured Jen Eury, the director of alumni relations at Smeal College of Business. Eury received her master’s degree in higher education and her bachelor’s degree in ad/pr, both from Penn State. She is now a Ph.D. candidate studying higher education, with a minor in management and organization at Penn State. We […]

Matt Prince’s Personal Branding Secrets

The breakout session for which I was most excited was the first session on Sunday. I attended “Brand You,” hosted by Matt Prince, a social media manager at Disney. Social media and Disney are my two of my favorite things, so this was clearly a big one for me. Before Disney, Prince founded his own […]

“Meet the living legends of public relations:” Fred Cook and Peter Debrency

Sunday began with a keynote panel, “Meet the living legends of public relations.” The panel featured Fred Cook and Peter Debrency. Cook is the CEO and President of GolinHarris. Debrency is the former Vice President of Corporate Relations at Allstate Insurance and is now a consultant at Gagen MacDonald. The two discussed the things they […]

Virgil Scudder lists “10 Essentials of a successful PR career”

During the final breakout session I attended on Saturday, Virgil Scudder gave his list of ten essential tips for a successful public relations career. Scudder is the president of Virgil Scudder & Associates, Inc. He is an expert in media training, having counseled executives in 26 countries on five continents since 1977. Scudder started his […]

David Almacy and Larry Parnell on “Social Media and the 2012 Election”

The second breakout session on Saturday was called, “Social Media and the 2012 Election.” This presentation had two speakers: David Almacy, Senior Vice President of Digital Strategies at Edelman PR, and Larry Parnell, PR Program Director at The Graduate School of Political Management at George Washington University. Almacy and Parnell took turns at the mic […]