Tag Archives: PRSSA

10 Things Rob Boulware Wishes He Knew from the Start

For our first PRSSA general meeting of the year, we were pleased to welcome back Rob Boulware of Seneca Resources. It was so great to hear him speak again because he always give great advice about life in the industry. Last year he spoke to us about five traps in which young professionals often get […]

My Final Semester Ever

Now that I’m in my final semester of college, everything has been pretty hectic. I’m trying to cram as much into this semester as I possibly can. On top of taking 18 credits, I am working lots of hours at Come Recommended and getting pretty busy with PRSSA. Here is a list of the things […]

Coca-Cola’s DeAnn Baxter on CSR and PR

For our final general meeting of the year, our own 2003 Chapter President, DeAnn Baxter, APR, joined us as our speaker. Baxter is the manager of Public Affairs and Communications at Coca-Cola Refreshments for the Pittsburgh area.

Finding Your Footing After Graduation with Krystin Arrabito

Earlier in the week was our March general meeting for PRSSA. Our guest speaker this month was a recent Penn State grad, Krystin Arrabito. She came to Penn State as a journalism major, eventually switched to public relations and graduated in 2011. Arrabito is now an account associate at Emanate PR in New York City. She […]

3 Tips for Effectively Using LinkedIn

Last night I hosted a social media workshop for some members of PRSSA. I talked a lot on how to use social media as a job search tool, focusing a large part on LinkedIn. So many people have LinkedIn accounts but don’t know how to use it effectively. 

GONE GLOBAL: Keith Henja on Nonprofits

The final breakout session of the day was divided into crisis communications and nonprofits. Keith Henja is the communications officer at Little Kids Rock, a nonprofit organization that brings free musical instruments and music instruction to lower funded public school children.

GONE GLOBAL: Greg St. Claire on Agency PR

The first breakout session of the conference was a choice between agency and public affairs. I chose agency, hosted by Greg St. Claire,the executive vice president of corporate issues management at Edelman. A constant theme throughout the presentation was that we’ve entered a new world of communication.

GONE GLOBAL: Keynote Speaker Adam Kmiec

Penn State PRSSA Regional Conference kicked off with keynote speaker Adam Kmiec, the global director of digital and social media at Campbell Soup Company. Kmiec talked about the new world of digital communication. “It’s not a milennial thing, or boomer thing, or an x and y thing,” he said. “It’s a digital revolution.”