This article was originally published on ComeRecommended.com.

Brand ambassadors are the people in your personal and professional lives who will spread the good word about your company. They believe in your mission and will willingly tell others in their own networks.

Find the people who love your brand. Give them unique opportunities and a reason to advocate for your brand. These people will become your brand ambassadors.

Here are a few ways brand ambassadors can help accelerate your company’s reputation:

They know a lot about your company. 

Brand ambassadors advocate for your company because they know a lot about it. They know your industry, they read your press releases, and they understand your mission. They know the ins and outs of your company, so it makes sense to notify these people first with the latest news about your company. You don’t have to do a lot to convince these people to help you boost your reputation. They’re probably already doing it.

They can generate leads based on their knowledge.

Because brand ambassadors know your company so well, they know who to talk to about it. An ideal ambassador has a large professional network with whom they can share the latest updates from your company. They use social media and other methods to effectively spread news and announcements. As a bonus, client referrals from brand ambassadors are powerful because they understand your needs.

They believe in your brand.

Whether your brand ambassadors are friends, family, or just fans of your company, they all believe in your brand. They want your company to succeed and they will do what they can to help make that happen.

There are many ways to entice the people in your professional network to advocate for your brand. Give them specific tasks and goals for them to amp up your reputation. Give them exclusive opportunities so they feel special.

Even one brand ambassador can make a difference. Find yours now and start boosting your brand.

How have brand ambassadors worked for your company?