SEO, Blogs and Metrics… oh my!

I’ve got so much going on at my internship at Partyspace. My responsibilities include maintaining social media throughout the day, learning how to form a strategy for search engine optimization (SEO), creating and maintaining our new Partyspace Blog, gathering statistics and metrics about our site, and writing and pitching press releases for our Bridal Barn Sale.

Social media is the easy part of my job. I’ve already increased our Partyspace Twitter followers by more than 300%. It hasn’t even been a month yet!

SEO has been a huge focus for me. I started by reading an e-book called SEO Fast Start, by Dan Thies. I recommend reading this for a great overview of all aspects of SEO. Since reading the book, I have analyzed the current strategy on our site and found the areas that can be improved. I’ve also begun to compare our site to our competitors. From these observations, I have to compile a list of the best keywords we can use to improve our site traffic. Once we decide the best keywords, I’ll begin to embed them into the site text and we’ll hopefully see some good results!

Partyspace has been looking to start a solid blog with an RSS feed and remarkable content for a while, so I volunteered to do it. This week I created the account and moved all of the good content we already had onto the new Partyspace Blog. The only thing we have left to do is to move the blog to our website domain and it will be good to go! I’m really proud of how the blog has turned out. We’ve already gotten a lot of traffic to our posts. Once this happens, my job is to continue to ask our advertisers to contribute to the Tips & Trends section of our blog. I got to write some articles for this section: Ostrich Feathers in High Demand and Wedding Wish Lanterns!

Another thing on my to-do list is to compile a list of metrics about our website. This includes visitors, page views, info requests, videos watched, and a ton of other statistics.

Finally, I had the task of writing a press release for the Bridal Barn Sale. Once I wrote this, I created a media list of any blogs about weddings or Philadelphia or both. I pitched the story to the entire list and I am proud to say that I got us published on TheFabBride.com. The event is on Sunday, so there is still plenty of time to see my story published on other blogs as well!

So that’s what I have on my plate lately. I am learning so much about marketing, public relations and simply having a full-time job. It’s been awesome!

I also have two book recommendations:

  1. Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah.
  2. Bossypants by Tina Fey (Not PR-related, but a good read nonetheless!)

But anyway, have you ever had a full-time internship? What was your workload like?

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